Almost two decades ago, the common man had never thought about anything interesting that could connect them with the entire world with a few clicks. Yes, here comes the power of the internet in its best way, “Social Media.” As many people know, Social media has the ability to connect the whole world at the same place and same time. It enables us to create and share videos, images, texts, and other information with the entire digital network and users. Regarding business benefits, social media plays a vital role in this sector as it can increase exposure and traffic. Statistics say that around 90% of marketers confess that their social media efforts have increased exposure for their businesses. On the other side, enhanced traffic is the second important benefit, with around 80% of marketers reporting positive results.
One of the interesting facts about social media is its name; it is social. In its early days, social media was only used by friends connecting. Later, organizations and businesses started to see the hidden marketing potential and power locked within these networks. Social media platforms have the power to make customers’ experiences more interactive. So there is a deep impact of social media on our professional, social, and individual life. In this article, we are trying to focus on the effects of social media on our daily life as it has become an inseparable part of human beings nowadays.
What is Social Media?
Social media is a digital platform involving websites and applications that enable users to create and share content or participate in social networking. It is a computer-based technology that can enable users to share ideas, information, and thoughts through virtual networks and communities quickly, efficiently, and in real-time. It runs through the internet, providing quick electronic communication of content like documents, personal information, videos, images, and photos. We can access social media platforms through computers, tablets, and mobile phones via web-baes applications and software.
Social media focuses on social communication, interaction, community-based input, content-sharing, and collaboration. That is why people use it to stay in touch and communicate with family, friends, and various social communities. Businesses also use social media applications to market and promote their products/services and track consumer concerns. It can also help businesses to engage with their customers all day long to know about them in a better way.
Social media is considered a highly competitive venture with a short attention span.
Impact of Social Media on Our Daily Life
It is not a new thing that Social Media has transformed how we live and do business. Several people are spending as much time as they do on social media sites because they can be a great form of entertainment and a great source of knowledge and information.
Social Media is massively affecting our lives. It helps us in several ways and can be used to promote businesses. It has also changed our communication and relationships. Even people have become more conscious.
It is known that information and communication technology has drastically changed over the past 20 years only because of the emergence of social media. In fact, continuous changes are taking place day by day in this evolving world of the digital era for social media and other sectors.
Social media is a powerful element that has affected society from a technical standpoint, and there would be a couple of possible contenders. The impressive impression is the advancement of smartphone technology in such a short time as it has become a necessary part of our daily chores and lives. It has made it very easy to see what is happening on the other side of the earth through the posts and sharings of real-time people rather than filtered and edited news channels. Social media platforms such as Twitter and Facebook were a huge part of the Arab Spring that helped people keep in contact and updated during disasters.
Social Media plays a vital role in everyone’s life as we can make new friends and learn something new, and even it can help us take a drastic move in different sectors like politics, economics, society, and other spheres. It can help people across the world connect and inspire people to achieve social change. Nowadays, social media applications are developing technology too. Technology firms and producers are trying to create new products according to social media users’ behaviors.
We had recently seen the power and benefits of social media during the pandemic and lockdown period when everyone was unable to reach each other; it was social media only that could help us during our tough times in many thankful ways. We were apart from our near and dear ones but virtually on social media; we were connected and supported each other morally.
Though Social Media comes with several benefits, it also creates too many problems in our lives. Many studies have shown that unlimited internet and social media use results in stress, negative mental health, bad mood, and mood swings. People who are addicted to social media wake up in the morning and immediately check their Facebook, Instagram, Snapchat, and Twitter accounts. On the other side, some users feel obligated to edit their posts in order to look more attractive than others and begin to compare themselves to others and think negatively. Social media surfing can also cause addiction, affect sleep, and create various sleep problems. Many students and professionals use electronic gadgets at bedtime for hours, affecting their next day’s work as they cannot focus because they are too tired.
Any marketing activity that takes place on a digital platform is considered digital marketing. The term digital marketing can refer to marketing on the internet, social media, or through e-mail. By contrast, Inbound Marketing involves creating relevant content and experiences tailored to a particular audience in order to attract new customers. This method of marketing attracts qualified leads rather than broadcasting a message to a large audience (usually using digital marketing techniques). A Digital Marketing Certification Course is designed to help you develop an inbound-first mindset so that you will be able to become an effective digital marketer.
We know that social media is affecting our daily lives positively, but we must also realize the negative impact social media has on our lives. People must not use social media every waking moment as it can be dangerous sometimes to get rid of unwanted situations created by social media itself. It is very important here to realize that we need to foster and gear-up relationships in real-time too, not just on-screen and in digital forms only.