Before you start adding a UX designer to your team, you will need to pay attention to his skills in order not to make a mistake with the choice. In this article, we will look at the basic skills that a UX specialist must have in order to work effectively.
Imagine a situation where you have your own motion graphics company and you start looking for another specialist to join your team. First of all, you will need to select candidates. Next, take a look at their portfolio. The third step should be to analyze the required skills for this job.
Skills a UX Designer Should Possess to Get the Job Done
1. Empathy for the user
Empathy is our ability to put ourselves in the shoes of others. This allows us to be able to understand the situation and the feelings that the person is experiencing. Therefore, it gives us the ability to understand what other people are experiencing at the moment.
The main function of this position is to create a good user experience. A UX team that can understand when a customer is satisfied will reduce user churn by increasing growth and profitability. Make an offer to encourage more customers to come back to buy the service.
2. Coordination of IT teams
The UX designer coordinates with the design, product, front-end teams, and/or other stakeholders. The difficulty with this position is that the individual must have the flexibility to work with positions that come from artistic and technological fields on an ongoing basis. Good communication and coherence in the team guarantee the user a good product.
3. User Experience Research (UX Research)
A UX designer must conduct qualitative and quantitative research that allows him to better understand the user and their needs. You also need to understand how competitors are solving the same problem in order to offer competitive solutions.
4. Design of user-friendly interfaces (UI Design)
These positions require knowledge in web design, graphics, multimedia, user experience (UX), and user interface (UI). The goal is to provide the user with a product that meets their needs and is easy to use. The important thing here is not that it is visually aesthetic, but that those who enter the platform understand what they can do inside it. Good design is a big responsibility.
5. Experimenting and prototyping interface design
Design review is an important task for a designer. Lack of experimentation may cause the user to feel dissatisfied with the implemented changes. It’s best to spend the time, money, and effort to test a functional design well.
A good experiment should answer the following questions:
- What is the user doing on this screen?
- How will the user feel about it?
- Do the designed screens fulfill their purpose?
6. User behavior analysis (Behavioral Analytics)
Observation from the user’s point of view allows for a better experience. There are tools on the market to determine where the user is lost, how they use the platform, and which features are the most loaded.
Consider the information above as you begin the process of hiring and selecting your next UX designer. Remember that the most important thing is to choose a person who guarantees your users a good experience with the product. So you can go now to find the best UX designer.