How To Conduct A Social Media Audit


How well is your social media performing for your organization? Are you helping to get your brand out to a wider audience? Moreover, are your efforts resulting in more revenue? 

Have you conducted a social media audit to ensure your efforts are being rewarded? These audits can help you access how effective your tools are to your business. 

Knowing what is and what is not working will help you make those small changes to success. 

Here are some valuable tips on creating a social media audit

1) List All Social Media Profiles

When conducting a social media audit, you need to first know what social media tools you are currently using.

Create a list of all of the social media profiles. Create a separate spreadsheet page for each one. This way you can track each one individually. 

Do not 

2) Goals

Next, you will want to look at each individual social media channel critically. This includes creating goals for that channel. 

How do you determine what your goals are?

First, check your analytics. Do you see any trends? Have you found that posts with video or an infographic leads to more engagement? These sorts of discoveries can help you create a goal to create that sort of digital content. 

Next, how do you engage with your customers? Do you answer questions asked on social media? Moreover, do you create specific content for your site, including FAQ pages from this content? This is golden content from potential customers. 

Lastly, how do you increase your online traffic? Look to where you have increased traffic and make a plan to continue those actions. 

For your less successful social media platforms, rethink how you approach posting on that channel.

You may want to add video, more infographics, photographs and more posts that are naturally sharable. 

You may also want to reconsider whether you should continue that platform. A social media audit gives you the information you need to determine whether this is a platform worth continuing. 

3) Branding 

Although each social media platform requires different approaches, you still need to used branded keywords, colors and images. 

That includes your company biography, your mission statement and other informational information. This consistency helps customers identify that they are on the correct social media page. Moreover, this also helps your SEO ranking with Google. 

Besides your bio, what else needs to be consistent on all platforms? NetbaseQuid can help you put together a portfolio of images, create hashtags, and compose important branded content that will make you stand out from your competitors. 

NetbaseQuid can also help you identify branded keywords that you have not considered, including local keywords. They will also help you create hashtags that will help you grow your social media platforms. 

4) Strengths 

Don’t overlook your strengths. A social media audit will help you pinpoint those strengths. These wins are the clues to your future success. 

5) Create New Action Items

When you are done assessing the data, it is time to create new action items. Decide whether you are relaunching each platform, or if you will start with one platform at a time. 

Take the information you obtained and create a priority list of 

6) Create Content Calendar

The best way to adhere to your new social media goals after a social media audit is to create a content calendar. 

A calendar will keep you on target with the information and new goals you have created. This will set up your organization for the best possible social media success.

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James Vines