E-Commerce Website: Critical SEO Points To Remember

E-Commerce Website

A well-designed E-commerce website can be a powerful sales tool. By providing potential customers with a user-friendly online shopping experience, you can encourage them to purchase your products or services.

To attract and retain customers and increase E-commerce sales with SEO, your E-commerce website should be easy to navigate, provide accurate product information, and offer a secure checkout process.

In addition, it is important to ensure that your website is optimized for search engines so potential customers can easily find your business online. 

For E-commerce businesses, SEO is vital to generating traffic and boosting sales. However, with so many ranking factors and changes to Google’s algorithm, it can be difficult to keep up with the latest trends. Here are some critical SEO points that you should check on your E-commerce website:

Page Speed

One of the most important ranking factors for SEO is page speed. For your website to rank high in search results, your pages need to load quickly.

Google has stated that page speed is a factor in their ranking algorithm, and slow pages can lead to lower search engine rankings and decreased traffic.


Another important ranking factor is mobile-friendliness. With a growing number of people using handheld devices to go online, your website needs to accommodate this trend by being mobile-friendly.

Google has stated that they are now using a “mobile-first” index, which means that your website will be ranked based on its mobile version.

Title Tags 

Title tags are HTML elements that help describe the content of your pages. These elements are important for both SEO and usability.

Title tags should include relevant keywords for your page, and meta descriptions should briefly summarize the page’s content.

Heading Tags

Heading tags help to organize the content on your webpages. There are six heading tags, ranging from H1 (the most important) to H6 (the least important). Using proper heading tags can help improve your website’s usability and SEO.

Image Optimization

Images are an important part of any website but can also impact your SEO. Google is able to see the text in images, so it’s important to ensure that your images are properly optimized with descriptive file names and alt tags.

Internal Linking

Internal linking is important for both usability and SEO. By linking to other pages on your website, you make it easier for users to find the information they need, and you also improve your site’s search engine ranking.

Internal links help users navigate your website and help search engines crawl and index your pages.

External Linking

External linking means that you’re connecting to other websites. It is important for both SEO and building relationships with other businesses.

External links show search engines that your website is relevant and trustworthy and can also help you attract traffic from other websites.

URL Structure

The structure of your URLs can impact both the usability and SEO of your website. Your URLs should be short and descriptive and include relevant keywords for your page.

Schema Markup

Schema markup is a code that, when added to your website, makes it easier for search engines to understand your content.

This markup can provide additional information about your products, services, and business.

Site Map

A sitemap is an XML file that contains a list of every page on your website. This makes it easier for search engines to find and index your site. A sitemap is especially important for large websites with a lot of pages.

Product Descriptions

Your product descriptions play a crucial role in helping searchers find your products when they’re searching for something specific.

Make sure your product descriptions are well-written and informative and include relevant keywords. In addition, don’t forget to include calls to action like “Buy now” or “Add to cart.”

Social Media

Social media plays an important role in SEO. Search engines use social signals, such as likes, shares, and mentions, to determine the authority and relevancy of a piece of content.

In addition, social media can drive traffic directly to your website, leading to higher rankings in search results.

Make sure you have active social media accounts for all of the major platforms (Facebook, Twitter, Instagram, etc.)

Meta Descriptions

In addition to a page’s title, search engines also look at the Meta description to determine what a page is about.

The meta description is a short summary of the page’s content that appears below the title in search results. Again, make sure to include relevant keywords and make your meta descriptions clear and concise.


These are just a few of the many factors that can impact your website’s SEO and improve E-commerce sales. Optimizing your website for search engines can improve your visibility in search results and attract more visitors to your site.

We are SEO experts at Kelly Webmasters & Marketers and can help improve your website’s ranking in search results. Don’t hesitate to reach out if you want to know more about what we can offer.

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