The retail industry is rife with challenges. Consumers are demanding an omnichannel experience that also feels personal and seamless. Now, more than ever, retailers need to find new ways to stay ahead of the curve and stay profitable. The solution may lie in a new kind of digital shopping experience. Artificial intelligence (AI), the Internet of Things (IoT), and AR all have the potential to transform the shopping experience from static and uninspiring to dynamic and immersive. To help drive this transformation, Samsung has introduced Galaxy SmartTags as a new way for shoppers to interact with products and stores through their mobile devices. In this interview, Samsung’s vice president of Strategy & Innovation Jaeyeon Jung explains more about what Galaxy SmartTag is, how it works, and how retailers can leverage its innovative capabilities.
What is Samsung Galaxy SmartTag?
Like a virtual shopping assistant, Galaxy SmartTag can be used to scan and recognize different products, read product information, and make shopping recommendations. It’s a digital asset that can be attached to any product, including clothing, accessories, food, and home appliances. It works in tandem with the Samsung Shop-Igniter app to enable consumers to easily shop and make purchases from their mobile devices. In addition to its core shopping functionality, Galaxy SmartTag also provides retailers with powerful insights and data. It can be used to track customer movements, collect feedback, and even conduct focus group discussions. It also features a host of advanced AI features, such as visual AI, voice recognition, and machine learning.
How Does Galaxy SmartTag Work?
The Samsung Shop-Igniter app is in constant communication with Galaxy SmartTags via BLE (Bluetooth Low Energy) to provide real-time information on nearby products and promotions. When consumers walk past a Galaxy SmartTag, their Shop-Igniter app will automatically receive information on the product. They can also use the app to scan the product’s SmartTag to find product info, reviews, and other details. They can even snap pictures of the product and share them with friends.
Why are AI and IoT so Important for Retailers?
AI and IoT can help retailers improve product discovery and upsell. AI-powered voice assistants can help people discover new products based on their preferences and purchase history. Retailers can also use AI to create personalized shopping recommendations based on individual customer data. IoT sensors can be used to collect data on customer behavior and help retailers identify pain points in their stores, like long lines and high-traffic areas. Retailers can use this data to improve their overall customer experience.
How Can AI and IoT Help Retailers?
Retailers can use AI to analyze customer data and discover patterns, trends, and insights that can be used to improve their offerings. It can be used to analyze customer purchasing patterns and behavior with products and services to discover new insights. It can also be used to create personalized customer experiences based on each person’s unique data. AI can also be used to create personalized marketing campaigns that are more relevant and effective. It can be used to analyze customer data and purchase history to create targeted marketing campaigns that are relevant to each person’s needs.
How Will AR Change the Shopping Experience?
AR is an exciting new technology that can be used to transform the shopping experience in a few different ways. It can be used to create an interactive product catalog where customers can “try on” clothing and see how it looks on their bodies. It can also be used to create visual guides to help customers assemble and install large purchases like furniture. AR can also be used to power virtual try-on experiences where customers can virtually try on different products, like jewelry and shoes, and see how they look and fit. This technology has the potential to transform the way people shop and interact with products. It can be used to create an immersive shopping experience that appeals to all five senses.
No retail trend is more important than the AI and AR revolution taking place in the industry. Retailers who embrace AI and AR will find themselves at an advantage as they better understand customer needs and deliver more personalized and engaging experiences. Retailers should be thinking about how AI and AR can help them better understand their customers and deliver a more personalized shopping experience. As an adopter of these technologies, Samsung can be an important partner for retailers looking to stay ahead of the curve and transform their business.