CBD packaging is an important part of your CBD product marketing strategy. Choosing the right packaging solutions can help you achieve success with them. The aim of your CBD box should be to draw attention to your product in an eye-catching way. It must also emphasize your product’s benefits over those of your competitors’ products, while also showing off your brand’s unique personality.
Therefore, you must work on creating a competitive solution. Here are seven effective tips to create excellent CBD boxes that will catch the sight of potential customers.
Choose Strong & Durable Materials
Your product is great, but it won’t always get the attention it deserves. One way to make sure your customers can’t miss what you are offering is with sturdy packaging. Durable materials are key when deciding on the best box for your product. With proper care, these boxes can handle whatever journey you need them to take and still arrive at their destination looking brand new.
- Materials cardboard and paperboard are all good options that provide effective protection while not breaking as easily.
- In addition, corrugated cardboard is one of the most common choices in custom packaging because it offers durability, versatility, and affordability.
- Choosing a material like a paperboard or paper can also help cut down on shipping costs and make things easier for both you and your customer.
Use Appealing Color Gradients
Having a strong color palette that appeals to your target audience can go a long way in creating excellent packaging boxes. It is important to use colors that will draw the customer’s eye while remaining relevant to the brand and the company’s values. Many experts agree that both muted and vibrant colors are excellent when considering the interest of a particular audience. Some colors are great for young customers while others work better for those who have been around the block a few times.
Consider adding colors other than white to your packaging boxes. White can seem sterile and boring, so use bright colors instead. Warm colors like red, orange, yellow, and brown usually attract the attention of young customers. These types of colors often evoke feelings of happiness or excitement. On the other hand, cooler shades like blue, purples, and green are ideal for older audiences because they often remind people of tranquility or serenity.
Create Interest By Adding Designs Or Symbols
One way to make your packaging boxes stand out is with unique graphics. Create an engaging design that will entice the customer’s interest and get them excited about buying your product. Graphics can be as simple as a logo or a banner with your brand name, or as complex as something like photorealistic renderings of the products themselves.
Another way to catch their eye is by printing on unusual materials. In addition to standard paper, try using holographic paper or foil-stamped designs. You could even go bold and try using crumpled paper made from recycled materials.
Create A Professional Packaging Design
Think about the type of packaging boxes you will need for your CBD products. Will it be square, rectangular, or circular? Consider not only the shape of the box but also its depth. Remember that depth equals weight. The heavier a box is, the more expensive it will be to ship. Therefore, it is important to consider this when deciding what size of the box would best suit your needs.
Besides, you must ensure that the design on each side is different from one another so that customers know which way they should open them up. For example, if you have an opening on both sides of the package, then you may label one side Top and label the other Bottom.
Get In Touch With Your Brand’s Personality
Custom hemp boxes help you to show off your brand and reflect the message you try to get across. When putting together your branding, be sure to highlight any major features of your brand like name, logo design, and slogans to give potential customers a clear understanding of what you have to offer.
Utilize Color-Coding
Along with standing out with an original design, your packaging boxes must be easy to distinguish from other products on the shelf. Color-coding will do just that by highlighting key parts of your product and instantly distinguishing it from others
Give Buyers A Peek Inside
By adding a transparent window patch in the packaging boxes, you can show people what they can expect before they even purchase your product.
Use Exciting & Engaging Typography
To highlight the professional side of your brand, use an appropriate font style. Don’t use the same font that you would use for a traditional novel or anything like that. It is important to set a mood when it comes to your brand, and certain fonts might do the trick. Take a look at these essential tips for choosing the right typeface before finalizing your choice.
- Use clean lines to make your design more modern and appealing.
- Don’t overdo it and keep a balance. Make sure that you are using enough design elements but not too many so that people can easily read the text on the packaging box without any difficulty.
- Keep in mind color palettes and choose the colors wisely.
Conclusion
You want your customers to notice your packaging the second they enter a store or dispensary. Use sturdy material and consider how to optimize the weight distribution of packaging. Use consistent color schemes and high-quality images to make your packaging highly attractive. Add short but informative text on the front and back of the box such as a clear product description on top.
You must also take care of typography as it plays a major role in giving your product packaging a professional gesture. That’s all there is to it! Invest in high-quality materials and follow these tips when designing your packaging boxes. In this way, you will be able to stand out from the competition in no time.
